AT C~RUSH WE BELIEVE IN SLOW FASHION. AN EFFORTLESS DESIGN DNA BROUGHT TO LIFE IN A SUPERIOR NATURAL MATERIAL, TO ACCOMPANY OUR KICK-ASS C~RUSH CLUB AS THEY TAKE ON THE WORLD, FOR A LIFETIME AND BEYOND. OUR CASHMERE IS SOURCED AND CRAFTED IN A RESPONSIBLE WAY THAT LIMITS HARM TO THE ENVIRONMENT AND ITS INHABITANTS. EVERY C~RUSH SEASONAL STYLE X SIZE X COLOURWAY IS PRODUCED IN CONSIDERED, LIMITED EDITION QUANTITIES TO WORK AGAINST WASTE & OVERPRODUCTION, AND IN RELATION TO OUR SUSTAINABILITY GOALS, OUR DEDICATED TEAM ARE CONSTANTLY EXPLORING HOW WE CAN DO BETTER ACROSS OUR SUPPLY CHAIN.

RESPONSIBLE PRACTICE HAS BEEN A CORE C~RUSH VALUE FROM THE BEGINNING. WE ONLY PARTNER WITH VERTICALLY INTEGRATED & RESPONSIBILITY CERTIFIED CASHMERE MANUFACTURING FACILITIES WHERE OUR ENTIRE GARMENTS ARE KNITTED, DYED, FINISHED & PACKAGED IN ONE LOCATION. THIS ALL-IN-ONE APPROACH TO MANUFACTURING LIMITS BOTH WASTE & CARBON EMISSIONS, WHILST ENSURING THE SOCIAL WELFARE OF OUR GARMENT MAKERS.  

OUR LONG-HAIRED CASHMERE FIBERS ARE HARVESTED BY TRADITIONAL, NOMADIC HERDING COMMUNITIES IN INNER MONGOLIA WITH HIGH ANIMAL WELFARE STANDARDS AND A RESPONSIBLE APPROACH TO LAND MANAGEMENT. 

HAVING PREVIOUSLY BEEN A MEMBER OF THE SUSTAINABLE FIBRE ALLIANCE, WE ARE IN THE PROCESS OF AUDITING OUR ENTIRE SUPPLY CHAIN FROM GOAT TO GARMENT, IN ALIGNMENT WITH THE GOOD CASHMERE STANDARD - AN INDEPENDENT CERTIFICATION IN ASSOCIATION WITH THE AID FOR TRADE FOUNDATION WITH STANDS FOR SUSTAINABLY CERTIFIED CASHMERE FROM FARMS WHERE GOATS ARE TREATED RESPONSIBLY, WHERE THE ENVIRONMENT IS PROTECTED, AND THE SOCIAL, ECOLOGICAL, AND ECONOMIC LIVING CONDITIONS OF CASHMERE FARMERS AND THEIR FAMILIES ARE RESPECTED.

EVERY C~RUSH GARMENT IS CRAFTED FROM 100% CASHMERE SOURCED FROM INNER MONGOLIA – AND WE ONLY USE THE LONGEST, FINEST & WHITEST HAIRS AROUND. GRADE A CASHMERE IS LESS PRONE TO PILLING THAN LOWER QUALITY B,C OR D STANDARDS OF CASHMERE YARN (THOUGH LIKE ANY LUXURY KNITWEAR, AN OCCASIONAL ‘DE-PILLING’ WITH A QUALITY CASHMERE COMB WILL KEEP YOUR C~RUSH GARMENT AT ITS VERY BEST). THE QUALITY OF OUR CRAFTSMANSHIP MEANS YOU CAN ALSO MACHINE WASH YOUR C~RUSH ON YOUR MOST DELICATE CYCLE AT 0 DEGREES. YOU CAN FIND OUT MORE ABOUT HOW TO CARE FOR YOUR C~RUSH ON OUR CARE LAB HERE.

CASHMERE IS A LUXURY NATURAL FIBER, KNOWN FOR AN UNRIVALED SOFTNESS, WARMTH & BREATHABILITY, WHILST HAVING THE POTENTIAL TO BIODEGRADE COMPLETELY - LEAVING NO TRACE ON THE PLANET AND AVOIDING THE MICROPLASTICS RELEASED BY SYNTHETIC MATERIALS. OUR SIGNATURE CASHMERE KNITS ARE CRAFTED IN WHAT IS KNOWN AS 2 PLY CASHMERE YARN - A LUXURIOUSLY LIGHT TEXTURE DESIGNED FOR ALL SEASONS, WITH ALL OF THE WARMTH AND NONE OF THE WEIGHT.

C~RUSH IS A STORY OF COLOR ~ WE’VE USED BESPOKE, CUSTOM-DYES ONLY FROM THE BEGINNING, IMAGINED, DIPPED & DEVELOPED BY OUR DESIGN TEAM - NOTHING OFF THE SHELF. OUR DYES ARE OEKO-TEX 100 CERTIFIED - GENTLE TO PEOPLE & THE ENVIRONMENT WHILST INFUSING OUR CASHMERE WITH A VIBRANT RUSH OF COLOR. FROM OUR SUPER-SOFT NEUTRALS TO OUR POPPING BRIGHTS.

OUR PACKAGING IS 90% RECYCLED AND 100% RECYCLABLE. THIS IS COMBINED WITH EFFORTS TO EDUCATE OUR CUSTOMERS AND COMMUNITY TO ENSURE THEY DISPOSE OF THEIR C~RUSH PACKING RESPONSIBLY.