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The Solution

A fresh logo which enthuses a free and inspiring feeling to all onlookers, building up an excitement to join the program. It was carefully designed with the silhouette creating the f and the dot form the eye acting as the head of the silhouette.

The Challenge

It Figures, A female only workout center with your own private personal trainer came to us to revamp their logo. The logo had to be generic enough to cover all the different range of exercises and workouts that they have available (so  an arm holding up nice heavy weights was out of the picture!)